Where Do I Start Branding?

Branding is a large umbrella.  It can be tricky to cover all the bases, so let me help you with that.  Think of a local business you frequent, maybe one where you know the owner(s). Generally, regulars are the people who've had a good experience there.  If you've ever had a bad experience on an off day, chances are the manager will make amends so you'll return. They want to keep a good name in the community.  They want you to know that you can trust their brand.

Foundations are always the first steps when building any type of structure, this pertains to business branding as well. One of the last things you'll do when building a structure is to add paint to the walls.  Consider this step to be your logo.  It's one of the last things you should do when starting your business. You need to decide what your business is going to stand for and how you'll use it before you apply the paint.  It is possible to start with a logo, many people do, but if your logo doesn't match your intentions, then it's not going to mesh well.  

Your brand needs to set a good foundation before jumping onto the logo wagon.  Consider how you want to be known in the community.  Everything you do is going to be reflected on your business because you are your brand.  When people think of your business they'll think of you.  Are you the classy boutique storefront, the colorful art store, or the laid back cafe?  Will you host opportunities for people to come to participate in once a month?  Are you going to be a frequent face for nonprofit activities?  Is the Farmer's Market going to offer your wares?  Are you going to be active in the Chamber of Commerce?  All of these are possibilities for people to see you and to get to know you.

That's how branding works.  First people want to know you before they decide to like you.  Once they like you they'll begin to trust you. Since you can't be everywhere at once, how can you show up regularly?  That's the pot of gold at the end of the rainbow. Simply be the face of your brand online.

You build your foundation with images of yourself.  Your Brand Photographer will help you determine the best images to coincide with your website and/or social media posts. An experienced Brand Photographer will take the time to deep dive with you to discover what your ideal client will relate to.  You want to attract people who have similar values and interests as you.  

Brand Photography isn't new, but it's gaining popularity.  When you see websites of influencers, entrepreneurs, or small business professionals that look sharp, they've probably worked with a Brand Photographer to make their online presence something unique.  You too can have a fabulous profile, website, and/or social media account using my services.

Hiring me for your Brand Experience is a great choice for your needs.  We will team up to make your session unique from the start.  You'll receive everything you'll need to start the journey from me the day you book your Brand Session.  Together we can make your vision a reality. Call or Text Me now to find out more about how Brand Photography can increase your audience reach.

Oh!  That logo you want to get out in front of people will come.  Any experienced brand strategist will help you see that your favorite color may not be the best choice for your brand.  Colors have meaning, which takes us back to how you want your brand to be represented.  First, let's put you as the face of your brand, build that brand reputation, your foundation before you add paint to the walls.

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