Time for Your Website to Get A Makeover? Longview, Texas Branding Photographer

Happy New Year to you!  No doubt you've got plans for your business.  Maybe one goal is to look at your website.

Does your site look like it is stuck in the '90s?  Then it probably needs a makeover.  That's great though because you are seeing a need.  It's a very relevant need.  People are attracted to things that look great.

Once I met a guy, a really nice older gent, that was the videographer for a wedding I was shooting.  He had invested in his gear.  He had years of experience.  However, his website looked like it had been built in the 1980s and had never been updated.  I felt bad for him.  His work was pretty good, but no young bride was going to look at his website for two seconds without continuing her search.  This particular bride wasn't in her twenties.

Why is that of any consequence to you?  I don't know you, so don't take this personally, but have you looked at your website lately?  After moving here I wanted to know what other business sites looked like to get a feel for the area.  Some were stellar!  Others were average.  And then there were the ones that I wanted to reach out to and suggest they gain honest feedback for the sake of their business.

When you click on a website and notice images, images that either make you feel something or are just different, you stop.  It's when we stop that we take it in and wonder what about that image made us feel that way or what about it made us want to linger on it awhile. That's the kind of images I want to create for you.  The ones where people want to stay awhile and know more about you and what it is that you have to offer.

Soon I hope to blog about my experiences in the studio in Midland.  It wasn't unusual to see me standing on a chair to get a higher angle or to find me on the ground to get a lower vantage point.  I did whatever it took to get the shot I envisioned.  When we had a bride in Playa del Carmen ask for a specific image, I was the one climbing the ladder that started to sink into the sand below me. 

Another thing to consider is consistency.  If five people are in your office and you've had all five of the staff find their own photographer, chances are that none of the images are alike.  By that, I mean no two have the same lighting, background, or shadows.  It may be nitpicky of me, but I look at those images and think, why?  Which gets me pondering...I might just hit businesses up and offer to reshoot everyone to give them a cohesive look.  Hmmmm

Back to you. Sure you want an "About Me" image, a "Banner" or "Hero" image, and a "Contact Me" image, but I'd like to help you think about other areas on your website that might need something for people to take notice.  Be intentional with your images. Let's give your graphic designer something to work with.

When we work together I want to know what you envision.  I'll help you see things from different perspectives.  We'll create something that is unique to you.  After all, #yourbrandisunique.

By the way, we're still getting to know each other.  Let me help you out.  I've recently added a popup to my homepage that offers information on why a branding photographer is not like any other photographer.  If you'll fill in your email address, I'll send you some thought-provoking advice on what you should know before hiring someone to get you noticed.

Found any of this helpful?  Leave me a comment and let me know.

Blessings,

Zoe